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From ROI to HROE: how ethics can drive value creation, risk mitigation, and sustainable growth

April, 2025

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As artificial intelligence (AI) weaves deeper into the fabric of business and society, the pressure mounts on leaders to align technological advancement with ethical responsibility. At the GreenTech Forum Brussels in June 2025, Merle Becker and Bernard Lecuivre will headline a keynote entitled "Ethics as a Gamechanger – Leadership, Sustainability and the Holistic Return on Ethics (HROE)." Their joint presentation aims to challenge conventional notions of return on investment (ROI), proposing instead a shift toward a broader, more sustainable framework, the HROE.

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