Wednesday, June 19th | 15:30 - 16:30 | Conference Room 1 | Ecological & social transition and Innovation

Promoting Circular Innovation: Technology and design for a circular future.

Sponsored by :


Project Manager


Tech entrepreneur at first, specialized in XR, after two lockdowns spent reading about the climate crisis, I decided to act and switch career. I started Bamboo Project with a couple of friends. We drive behavioral change, we help people to transition toward a more resilient, sustainable and healthier lifestyle. Our vision is to redefine “success”. Since 2016, I’ve been also doing Digital/Innovation/Stratefy consultancy. For the last 2 years, I’ve been helping Infopole, the cluster of the digital industry in Wallonia. Our goal is to promote the wallonian digital industry and drive the digitalization of Wallonia. Following the Digital4Circular Program, we drive impact by pushing local digital solutions to help circular projects. We connect the companies with the local structures that can help them implement innovative solutions . Creating professional connections is a key value that drives our work every day.



In4Art BV

Rodolfo Groenewoud van Vliet is co-founder of In4Art – an independent Institute for Art-Driven Innovation, est. in 2015. In his role, he combines his interests for economics, innovation and art. In4Art was founded on the belief that innovation can become more effective and more responsible with the inclusion of insights from the arts. Prior to In4Art, he worked as an international innovation manager for various corporations. This experience has given him the strategic insights necessary to develop and implement disruptive new ideas.


Consulting Director in charge of CSR, Market Intelligence and Market Research practices


Alexandra Kartachova is a Consulting Director at Sofrecom Business Consulting Unit in charge of CSR, Market Intelligence and Market Research practices.  She has over 16 years’ experience in consulting, strategic studies, and market intelligence in Telecoms and Digital. Alexandra leads a team of 15 business consultants with complementary expertise, mastering market research and strategic analysis techniques, as well as environmental management and its circular economy aspects, all having a specific telecommunication background.  Since 2016, Alexandra Kartachova and her team have conducted numerous strategic projects for Orange and its different entities, as well as external clients in the area of Sustainability.  

Among the issues addressed (non-exhaustive): Building CSR Strategy and definition of short term priorities, Circular Economy Business Models, Creation of Reconditioning Ecosystem in Africa, Modelling the CO2 footprint of Telecom and IT solutions through physical approach, decarbonation strategy and scope 3 reduction, Implementing and Optimizing an Environmental Management System (ISO), Digital Sufficiency / Sobriety, …  

Alexandra holds two Master’s Degrees in Economic Sociology from School of Advanced Studies in Social Sciences and in Economics (major in economic modeling and advanced statistics) from European University. She has successfully completed the HEC Paris Executive Education program and holds a certification on Business Innovation for a Sustainable Environment, she has also completed the Leonardo Da Vinci Institute program and holds a professional certification as Sustainable development manager (RNCP37011BC01). In addition, she holds a Bilan Carbone® certificate from French Institute of Carbon (IFC).

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